Business Entertaining

Results and Consequences, Would
.
The Problem
.
About 700m (pounds) a year is spent by companies on corporate hospitality, not only on business lunches, etc. to discuss or finalise a contract but on entertainment with no specific objective in mind except to keep or win the loyalty of clients.
.
In the past three years your company has always used a ‘hospitality broker’ who would arrange a visit to a social or sporting occasion to which your executives could invite and entertain selected valued clients.
.
Unfortunately last year it was not as successful as in previous years and so, this year, the arrangements are to be made internally – in fact, by you.
.
There are a number of alternatives – you may like to think of others:
.
Sporting Events which British Open Golf Championship
are also Social Events Wimbledon
Horse Racing (The Derby or Grand National)
British Grand Prix
An International Rugby match
.
Participation Sports Shooting in Yorkshire (grouse/phesant)
Salmon Fishing (Scotland/Ireland)
Clay Pigeon Shooting
Motor Racing
Use of a Skid Pan
War Games
.
Weekend away Scottish Castle
Country House
City Hotel
Skiing in the Alps
.
Trip to an unusual place/ event
North Pole or a Trip (Paris to New York - 1st Class) to a Broadway Show,
Football World Cup, Olympic Games
.
Dinner + West End Show
.
Other Special Event
.
In Pairs
.
Consider the value and the limitations of these ideas.
.
Consider: danger/effect on health
Expense
Time required (weekend/weekday/evening)
Possibility/desirability of inviting spouses/partners)
Exclusivity/non-exclusivity
Ease of arrangement/possibility of things going wrong
Level of enjoyment
Level of stimulation
Previous experience required
Physical ability required
And other points that you think important.
.
Now make a group with 2 or 3 others and compare ideas.
.
Then create the profile of the clients that you have to entertain.
.
AGE RANGE_______ NATIONALITY___________________
OCCUPATIONS____________________________________
_________________________________________________
_________________________________________________
POSSIBLE INTERESTS_____________________________
_________________________________________________
TIME AVAILABLE___________________________________
OTHER FACTORS__________________________________
_________________________________________________
.
Action
.
Finally discuss and decide what you are going to organise for them.
Each group will have to present the profile of their clients and explain their decision – this includes explaining why other alternatives were rejectec.